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Advertising research – everything to know before starting a campaign or ad strategy
The marketing world is highly competitive. Agencies, freelancers and companies are in a neck-and-neck race to design campaigns that resonate with their audience needs. The key element in achieving this goal is an extensive research that needs to be conducted before your team begins their work. The advertising research process relies on tracking and analyzing market…
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Understanding employee skills on a deeper level
Transferring expertise from skilled employees to new staff is essential for maintaining standards and preserving specialist skills. Eye tracking captures hidden skills and helps organizations improve training, procedures, and quality. READ MORE > How to use eye tracking to train your workforce – Tobii
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Neurotechnology and neurorights – Privacy’s last frontier
We witness a rapid multidisciplinary convergence between Artificial Intelligence and new neurotechnologies that enable recording or even altering human neuronal activity. While greatly advancing brain science and neural engineering, this convergence also raises concerns about surveillance, subliminal manipulation of preferences, and the collection of brain and mental information. READ MORE > Neurotechnology and neurorights –…
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Free Webcam Eye-Tracker
Eye-tracking serves as a useful data acquisition method to understand humans’ cognition and behaviour. Researchers and practitioners use it in various fields, such as marketing, psychology, education, design. Traditionally, to collect eye gazing data, researchers and practitioners had to acquire additional hardware which would record the position of users’ pupils. However, the ever-increasing quality of…
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How Heathrow airport uses eye tracking to improve wayfinding in Terminal 5
Heathrow is using eye tracking technology to understand how passengers navigate Terminal 5 to enable them to make wayfinding easier and more efficient in the future. READ MORE > Heathrow uses eye tracking to improve wayfinding – Tobii
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Smart Eye’s Market-Leading Driver Monitoring Software Included in New Volvo EX90
GOTHENBURG, Sweden & BOSTON–(BUSINESS WIRE)–Smart Eye, the leading developer of AI-based driver monitoring technology, today announced that its premium Driver Monitoring System (DMS) software is included in the new Volvo EX90, Volvo Cars’ all-electric flagship SUV. Smart Eye’s DMS is a key component in the Volvo EX90 Driver Understanding System (DUS), which will provide a deeper…
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Eye movement behavior in a real-world virtual reality task reveals ADHD in children
Eye movements and other rich data obtained in virtual reality (VR) environments resembling situations where symptoms are manifested could help in the objective detection of various symptoms in clinical conditions. In the present study, 37 children with attention deficit hyperactivity disorder and 36 typically developing controls (9–13 y.o) played a lifelike prospective memory game using head-mounted…
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Advancing Aviation Safety: The Impact of Eye Tracking in Pilot Education
In the ever-evolving aviation industry, ensuring top-notch pilot training is essential for safe and efficient flight operations. At Smart Eye, we take pride in pioneering cutting-edge eye tracking technology that goes beyond conventional methods. In this blog post, we delve into the exciting world of pilot evaluation and how our advanced eye tracking solutions have played a pivotal role…
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Eye tracking detects subtle responses in comatose patients
In severe cases of traumatic brain injuries, individuals can slip into prolonged states of unconsciousness, commonly known as a coma. Currently, the gold standard for assessing responsiveness in such patients relies on clinical examinations, particularly bedside eye tracking evaluations. READ MORE > Eye tracking detects subtle responses in coma patients – Tobii
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Smart Eye’s Interim Report for Q2
Smart Eye’s Interim Report for Q2 was published earlier today, with numbers pointing to a high organic growth and increasing license revenues! The second quarter ended on a high note with a strong organic growth of 25 percent. The market demand for our technology remains strong, fueled by favorable safety regulations in Europe. Watch the…